Mobile commerce, more commonly known as m-Commerce is the next development in the world of E-commerce. More than half of the world’s internet traffic comes from mobile devices. Reports show that a whopping 62% of smartphone users shop on their mobile devices. This means the competition amongst online payment solutions now stiffens. The potential for growth in this market is huge. All that is needed now is easy-to-use options which will not be a hassle for mobile users.
Being a part of this payments industry, you need to be well-prepared. You must update yourself on features that will help you beat competition and provide better service to your customers.
Here’s a list of the top 3 trends you should keep an eye out for if you offer online payment solutions in this era of m-Commerce:
- Web Payments :
A major reason for the shift to mobile devices for shopping is ease and saved time. One could easily login through their mobiles, quickly sift through the website and make a purchase. At this purchase stage, the user hates filling up lengthy forms. They are regular buyers. Their buying experience becomes easier if they don’t have to fill the same mundane data points time and again. This is where web payments come in. Through web payments, the browser native UI can easily autofill all the previously filled data through the Payment Request API. This saves the time and effort spent by the user during the checkout and payment process.
- Faster operations :
E-Commerce brands today, need better efficiency, greater control, and less reliance on the developer, according to Dan Conboy, MD, Shopify Plus Partner. They require quicker and leaner operations which will help them scale better. Online payment solutions also have to live up to this trend and help brands go live with online payment gateways without hassles on the technical and documentation side.
- Flexible payment options :
You must have heard about or used the LazyPay option offered by Swiggy, right? What an amazing flexible payment option! You don’t have to spend time filling in your card or bank details. 3 clicks – add to cart, checkout, and pay through LazyPay – that’s all you need. Flexible payment options like these help you to increase the transaction rates as users won’t cancel the purchase just because the card did not work or they’ve forgotten their password their accounts.
We see the latest trends that have been transforming the payment industry thanks to mCommerce. The best payment gateway for e-commerce industry now would be the one which adapts to these changing times and adopts all these latest trends to be relevant. If you are looking to give your competitors a tough time, don’t forget to evolve and become better.