Globalization has brought the world closer, but it has made it more complex. Gone are the days when payments were all about giving money to the cashier across the counter. Now, we have payment gateway solutions to help us out. Wondering what is a payment gateway and why your business needs it? This article will provide you with all the information you need to know about an online payment gateway. Let’s get started.
What is a payment gateway?
To put it in simple words, a payment gateway offers online payment solutions. Before processing the payment, a payment gateway identifies and verifies the payment method and then accepts the amount paid by the customer. Another important task that a payment gateway performs is that it encrypts sensitive information such as name, CVV and credit card number. All of this results in it being a very safe method of accepting payments.
Today, everyone has brought some product online. It seems very easy, isn’t it? Select the product you like, add it to your cart, make payment and voila! It is at your doorstep. What seems so easy actually involves a lot of processes taking place behind the scenes. Now, what ensures this smooth transfer of payments is a payment gateway. To explain further, it is a merchant service provided by an e-commerce application service provider that authorizes credit cards or direct payments processes for online e-business retailers or traditional brick and mortar retailers.
Now that the concept of a payment gateway is clear, let us focus on why does a merchant need one.
Why does a merchant need a payment gateway?
If you own a business online, you should have a payment gateway. According to Easebuzz mentioned below are the statistics that highlight why you need a payment gateway.
1. 42% of shoppers prefer online payment
2. It is expected that by 2023 the number of users making online payments will rise up to 699.4 million
3. The Digital India campaign resulted in 1.11 Billion digital transactions in January 2018
A payment gateway reduces the frequency of credit card theft and fraud as it encrypts sensitive information.
Now, that you know all you need to know about payment gateways you can go ahead and introduce one to your business that will increase the profitability. There are several factors you need to pay attention to while selecting a payment gateway, and it is advisable you do thorough research before choosing one. Easebuzz is a leading company in Pune that provides best payment gateway for small business. Make sure you visit their website before finalising a payment gateway solution for your business!