Advantages Of Using Payment Gateways In India

Payment gateways authorize payments for retailers in several categories of business. Payment gateways safeguard sensitive information such as credit card details, entered into an e-commerce website and are passed between the customer and merchant and from the merchant to the payment processor by using encryption.

Initially merchant accounts providers and payment gateways operated separately, but with increasing adoption of e-commerce by businesses of all kinds, many processors have started offering an all-in-one solution for merchant processing and gateway services.

Payment gateways offer several benefits for merchants that include the following:

  • Secure transactions:

Payment gateways use industry-standard encryption and effectively protect sensitive information, safeguarding both merchants and customers against fraud.

  • Larger customer base:

Payment gateways make it possible for customers all over the world to access your business from your online store which in turn works towards expanding and increasing your customer base.

  • Bundled with shopping cart:

Gateways club shopping cart software with their own programs. This software makes it possible for customers to choose products with a simple, easy click of the mouse, add them to his/her shopping cart, and complete their purchase at the checkout stage. The shopping cart calculates the cost of the items, sales tax, and shipping charges without you or an employee being present to carry out the sale.

  • Faster transactions:

Using a payment gateway is much faster than manual processing which allows customers to make faster purchases without the inconvenience of waiting in long, rushed lines.

  • Convenience:

Payment gateways allow you to keep your e-business open 24/7. Your customers can shop at any time of the day, from the comfort of their devices, at the comfort of their homes.

  • Customization and user experience:

Payment gateways can be customized to suit the look and feel of a website. Customers need not be directed to an external website to make payments, which helps create a seamless experience for the user and enhances their user experience.

Choosing the right payment gateway for your business helps increase transparency, security, and other features that will make your business flourish.

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Expectations from the payment gateways partners

The online payment gateway has now become mainstream for most of the businesses – from chat support, surveys, movie tickets to food catering, e-commerce and many more. According to the report by Google and Boston Consulting Group, the digital payments industry in India is projected to reach $500 Bn by 2020, contributing 15% to India’s GDP.

The main objective of any payment gateway is to authenticate the customer’s credit card, debit card, net-banking details and wallet details securely, and enable the transfer of the funds to pay to the other party online.

This process involves four key steps – collection of the purchased item, authentication of the bank account, an authorization that the payment has been approved, and settlement and validation of the transaction amount in your bank account. Any incorrect process or manual error can create chaos for the buyer as well as for seller.

Online payment gateway should ensure simplicity, security, reliability, availability, and dependability. Merchants need a single solution that enables them to extend reach, allow seamless and timely transaction ensuring safety and security, and the one that build trust. Additionally, the merchant is also concerned about the speed of the transactions during sale or peak hours.

The key barriers to the adoption of payment gateways include the complexity of use, safety and security concerns, fraud or hidden charges involved in the payments process, among others.

The research from Google and BCG also shows that 1 out of 2 non-users haven’t used digital payments because they found the product too complicated to understand and 61% of non-user merchants find it complex to use.

The payment gateway providers need to ensure the ease of use, security and speed are the main features provided to delight the users. Other feature that drives adoption is ease of reaching the customer care for help or support. Customers should not be kept waiting for 24 or 48 hours to get a response to their query.

In Indian market the regulations and laws around payment gateway are still shaping up. It is important for payment gateway India providers to build simplified payments solutions with inevitable features for both buyers as well as purchasers.

The final goal of merchants is to find a cool gateway that backs their business model, product or service by letting them create any payment scenario they want to in the most simple and friendly way. Payment gateway provider in India like EaseBuzz, exceeds customer’s expectations by providing high standards of convenience and security.

How to choose an online payment gateway –questions you should ask

Choosing the right online payment gateway for your business is like choosing a partner for life. It crucial, and it gets difficult to select the one that matches your criteria.

Whether you are selecting a new online payment gateway provider or looking to replace your existing one, there are many questions that you would want to ask for an efficient, flexible product that fits your budget. Let’s look at what are the major concerns that you should raise when finalizing on an online payment gateway.

How easy is the onboarding process? 

Making business go fast is the aim of all entrepreneurs. The valuable time of an entrepreneur should be focused on their products or services, rather than staying busy in the gateway setting up process. For instance, Easebuzz, a payment gateway, provides complete online KYC process where the business can get started with handy PAN card and bank details. Find out a partner that provides quick onboarding.

Are there any value added features other than regular payment options?

Besides ensuring smooth transactions, payment gateways should provide other value-added services. From attracting customers to managing reports, event tracking, email and SMS marketing, referral schemes, quick pay options even without a website – there are numerous services that your provider can offer you and make your online operations easier.

How secure is the payment gateway?

Today, online businesses who accept digital payments face the risk of frauds, which can hurt the business badly. It’s important to go with a payment provider that offers secure transactions. This means it should at least conform to the PCI Data Security Standard (DSS) and has an end-to-end SSL encryption for all transactions.

How good is their customer support?

You’re dealing with monetary transactions and daily setting of funds, and so your solution provider should be accessible 24/7. You definitely need to know where to ask for support, and that you should not be waiting 24 or 48 hours to get their reply. Good payment gateways like Easebuzz will assign you an account manager that will be there for you when you need him.

Is the pricing transparent?  

Ask the provider to list down all the costs you might come across whilst using their service to avoid horrid surprises of paying double the actual price.

Your choice of online payment gateways in India can impact the overall experience that you promise your customers on the website, so think through consciously before choosing one. 

Blockchain And Its Impact On The Payment Industry

Today everyone is talking about blockchain technology and a number of organisations are racing to harness the power of its many applications. Let us understand what this means.

A blockchain is a distributed ledger of transactions that are recorded chronologically. Blocks that make up a blockchain contain data related to the most recent transaction and a hashed reference to the previous block.

This hashed reference creates a link between all the blocks in the chain, and as no one technically ‘owns’ a blockchain, it makes it impossible for any single participant to corrupt it. This data is stored across the blockchain network which gives it its inherent security.

Block chains can benefit international payments majorly due to the positive impact on speed, cost and security.

A payment gateway based on block-chain would enable payments to be sent anywhere in a period of 15 to 20 seconds. This is notably faster than routing payments through traditional banking routes which could take up to 3 days.

Using block-chain ecosystems as a base, payments are made more secure and less prone to attack compared to a traditional online payment gateway.

Security is a fundamental element that will drive mainstream acceptance of block chain into the online payment industry.

Incorporating block-chain into a traditional payment gateway is not only beneficial to merchants with respect to decentralisation but also for consumers as their confidence in online platforms will be imbued by this core security association with block-chains.

As of now, this ability to make business payments is an option restricted only to a few technology firms. Currently it is the financial service sector that has tapped into the potential of block-chain to change the way it functions.

Ultimately, businesses that want to streamline processes and make payments easy, secure and quicker should look to adopt block-chain technology.

Payment gateways in India are also looking into block-chain technology to further enhance the services they offer to their merchants.

The future of online payments demands adoption of block-chain in all businesses by seeking out payment service providers that will be able to help with access to block-chain.
This would be true for high-impact sectors such as multi currency payments or international settlements where fewer traditional online payment gateways are present.

Future Of Digital Payments

About a generation back, a consumer could think of no way other than making payments in cash for his/her shopping needs. The arrival of personal computers, launch of companies and mass digitalization has familiarized customers with the concept of online shopping. This change has been accelerated with the wide adoption of the smartphone, which has made commerce available to consumers, anyplace and anytime.

Technology has a huge role to play in reinventing commerce. It has changed customer experiences in physical retail outlets. It has changed the face of online payment gateway industry.

Let us take a look at the trends in technology that have made the biggest impact in shaping payment gateways online:

  1. Emergence of new forms of payment:

Initially ecommerce could be operated only from computers or smartphones. With the coming of several new devices, such as connected devices, fashion accessories and sensors, clothing and appliances there is a created potential for disruption of existing ecommerce and prospective new payment forms.

Another shift that has been witnessed is consumers moving from the type interface to voice interfaces with personal interfaces. This has resulted in payments becoming more commodities than experiences. There is an expectation among consumers that checkout experiences be seamless across all devices, as the number of established payment platforms have increased. Companies like MasterCard have taken an initiative to increase security in the digital era, by making a provision where card issuers can see where all their cards are stored across all digital devices. This puts customers more in control of how, when and where their card is being used.

  1. Machine learning to take center stage:

Companies have been able to source large amounts of data but are now in a fix as to how to make sense of it. Artificial intelligence (AI), helps companies better synthesize data and improve the ecommerce experience for their customers. With the growth in data, sophistication of networks and smarter algorithms coming together, artificial intelligence is going to transform several industries including the payment gateway industry.

With companies beginning to invest in machine learning, information is becoming smarter over time and this is resulting in fraud risk prevention as well as increased efficiency with respect to online orders, status of balances and transfers between accounts.

We hope this article helped you get an insight into what to expect in the near future of payments online, and that you keep yourself tuned to this upcoming, exciting digital transformation!

About a generation back, a consumer could think of no way other than making payments in cash for his/her shopping needs. The arrival of personal computers, launch of companies and mass digitalization has familiarized customers with the concept of online shopping. This change has been accelerated with the wide adoption of the smartphone, which has made commerce available to consumers, anyplace and anytime.

Technology has a huge role to play in reinventing commerce. It has changed customer experiences in physical retail outlets. It has changed the face of online payment gateway industry.

Let us take a look at the trends in technology that have made the biggest impact in shaping payment gateways online:

  1. Emergence of new forms of payment:

Initially ecommerce could be operated only from computers or smartphones. With the coming of several new devices, such as connected devices, fashion accessories and sensors, clothing and appliances there is a created potential for disruption of existing ecommerce and prospective new payment forms.

Another shift that has been witnessed is consumers moving from the type interface to voice interfaces with personal interfaces. This has resulted in payments becoming more commodities than experiences. There is an expectation among consumers that checkout experiences be seamless across all devices, as the number of established payment platforms have increased. Companies like MasterCard have taken an initiative to increase security in the digital era, by making a provision where card issuers can see where all their cards are stored across all digital devices. This puts customers more in control of how, when and where their card is being used.

  1. Machine learning to take center stage:

Companies have been able to source large amounts of data but are now in a fix as to how to make sense of it. Artificial intelligence (AI), helps companies better synthesize data and improve the ecommerce experience for their customers. With the growth in data, sophistication of networks and smarter algorithms coming together, artificial intelligence is going to transform several industries including the payment gateway industry.

With companies beginning to invest in machine learning, information is becoming smarter over time and this is resulting in fraud risk prevention as well as increased efficiency with respect to online orders, status of balances and transfers between accounts.

We hope this article helped you get an insight into what to expect in the near future of payments online, and that you keep yourself tuned to this upcoming, exciting digital transformation!

The Players of the Payments Industry!

The payments industry is one of the toughest industries. The competition level is very high with a plenty of payment solutions providers. It doesn’t take much time to overrun others. To survive and succeed in this world, you need to provide the best services to your merchants and customers. From quick payouts and great transaction rates to an excellent after sales support – the payment solutions need to be adept at every single service in this rat race to the top. When it comes to online payment gateway, the list is never ending. There are a multiple players in the market of payment gateways in India. Let’s have a look at them.

1. CCAvenue – One of the oldest card payment gateways. Launched in 2001, it is very popular in the ecommerce market. With a free startup plan to a paid privilege plan, CCAvenue charges a transaction fee which can vary anywhere between 1.99% to 2.99% and a flat fee of INR 3. It also charges an annual maintenance fee. Providing its customers with multiple payment options including cards, netbanking and a few wallets, CCAvenue has been revamping its UI of the merchant dashboard and the website to improve its services.

2. Citrus Pay – Launched in 2011, Citrus has been aggressive in its market capture. In very less time it has acquired a good share of the market of payment gateways in india. With zero setup fees and INR 1200 maintenance fee, it charges a transaction rate of 1.99% plus INR 3. Despite its quick rise to fame, merchants have faced issues when it comes to support team response. The entire documentation process commence the services is also a lengthy one. Seeing all the loopholes in responsiveness and customer support, Citrus has been acquired by PayU. Its customers now can only hope for better services and leave it to their experience.

3. PayU – PayU has two versions one is specifically for large enterprises (PayuBiz). This card payment gateway provides different plans based on the needs of the enterprises ranging from INR 4900 to INR 29000 in addition to the annual maintenance fee of INR 2400. It charges a transaction fee ranging between 2.20% to 3.90%. Another version is PayUMoney. It is specifically built for SMBs (small and medium businesses). With zero setup and annual maintenance fees, the transaction rate is also as low as 2%.

4. EBS – The child of a France based global leader in payment processing services, EBS is apt for small and medium sized businesses. Though it has a mixed review form its customers, it has tried to remain competitive and not lose out on the opportunities. With plans varying from INR 4799 to INR 23999, it also charges an annual maintenance fee of INR 2400. The transaction rate varies from 1.25% to 3.75% based on the plan. It provides good service when it comes to multi currency processing and has a good UI.

5. Instamojo – Started in 2012, Instamojo gained the trust of many customers by offering services at a lower cost and quick on boarding. With zero setup and maintenance fees, its transaction rate was fixed at 2% plus Rs 3 per transaction. Started as a platform to sell digital goods, it slowly expanded into a multitude of products and services selling. It is well recommended for small business, thanks to its rates and smooth transition phases.

6. Easebuzz – Started in 2016, Easebuzz is paltform which provides integrated payment solutions to all types of businesses. Large enterprises, small and medium businesses or freelancers – there is something for everybody. With differential transaction rates, zero setup and maintenance fees; Easebuzz has gained the trust of 15,000+ merchants over the last 1.5 years. It provides varied services ranging from payment links, web stores to online payment gateway. It also gives multiple payment options including the latest UPI feature to make payments. In addition to this, it provides 24*7 support and a dedicated relationship manager to handle your account. Any problem, anytime anywhere, and Easebuzz is ready to solve it.

Some other payment solutions that are slowly entering the market and trying to make their space include – Zaapakpay, DirecPay, payment gateways in india by HDFC and ICICI etc. In addition to this there are multiple wallets that have come into play especially after the demonetisation in the country.

Every now and then you see, many enter this industry and many are unfortunate enough to leave either by shutting down or through acquisition/merger. A small mistake and there would be others to replace you. Hence it is advised to be at your best game in this industry and provide the best service for customer satisfaction. A Happy customer after all is a sign of a growing business!

Before we end, let’s have a look at the summarised table for your ease of understanding and comparison. For any queries you can also write to us at sales@easebuzz.in

S. No.

Features

Easebuzz

CCAvenue

PayUBiz

Instamojo

1.

Days to start a transaction

Immediately

6-7 days

Immediately

Immediately

2.

24*7 support

Yes

Yes

No

Yes

3.

Annual Maintenance charges

No

Yes

Yes

No

4.

Differential TDR

Yes

No

No

No

5.

UPI as payment option

Yes

No

No

No

6.

Relationship Manager for a healthy support

Yes

No

No

No

7.

Enhanced Analytics

Yes

No

Yes

No

8.

Server to Server coupling for lesser dropout rate

Yes

No

No

No

9.

Multiple payment solutions like link, payment gateway, web stores etc.

Yes

No

No

Yes

10.

Marketplace Aggregator Model

Yes

No

No

No

*To understand the marketplace aggregator model, check out our previous blog @ https://easebuzz.in/blog/

The online marketplace boom

With the digital transformation happening rapidly in today’s world, it has affected the way businesses work. No longer can they be satisfied by a pure brick and mortar system. Rather, their revenues increase manifold if they go online. And to support these business have emerged multiple online payment solutions. According to Business Insider, while the number of online shoppers has increased by nearly 20 million from 2015 to 2016 (224 million), these shoppers account for about $68 billion of total amount spent online in 2016 (an increase of 11.48%). The number of online transactions has also increased by 115 million in the same time span.

The increase in total spends means the online payment solutions have to keep adapting themselves to provide the best services possible. They can simply not work with card payment gateways anymore while the market is moving towards mobile transactions and wallets. A well integrated system will not only provide options to the customers to pay through card payment gateways or net banking but also through a variety of other modes like wallets and UPI (recently launched in India). Businesses need to remember that a customer with more choices of his/her liking is always a happy customer.

Since there is a huge potential in the online transactional world, it becomes mandatory for the businesses to work alongside the payment solutions and provide the best results to the online shoppers. The era of the card payment gateway is far gone. With the proportion of non cash transaction expected to cross the cash transactions by 2023, any person who does not avail the features of an online payment solution, will see his/her business move towards failure. Don’t be a part of the declining industry. Accept the new market trends readily and see your business boom!

Let’s Drive a Cashless Economy!

Cashless economy is the in-thing. With the digital India campaign and demonetization that followed, online payment has seen an extensive growth. With companies like Pay-TM registering up to 200% growth in the average transaction value post demonetization, a major concern that arises is whether these apps are secure.

For some apps, there is an automatic linkage with third party vendors. This enables them to automatically deduct amounts without the explicit consent of the user. On the other hand, there is a security concern with respect to user log in. The payment apps do not automatically log the users out and anyone having access to your phone can easily make financial transactions. The risk increases in case you lose your phone. Locked or protected – it doesn’t matter. There is always a way around to gain access. Another concern is inadequate management of transactions and poor transaction analysis (based on the research done by CSITM)

Reading this does raise concerns in one’s mind and apprehensions about payment platforms and hence come a bump in the path of a cashless economy. But where there is a problem, there is also a solution! In comes Easebuzz.

With 128-bit SSL, and PCI-DSS compliance, Easebuzz provides the best and the quickest way to collect payments, either through links or QR codes.

We do not ask our customers to login or create an account before making a payment. They can simply enter the payment details; make the payment and rest assured about their confidential data. We also provide a complete track of all the transactions of a merchant on their dashboard. This list is easily downloadable and can be used for further processing.

We still are on the right track for a cashless economy. One just needs to find the correct platform. We at Easebuzz are enthusiastically driving this campaign, along with 10000+ merchants in our team. What are you waiting for?Pay With Easebuzz | HomeEasebuzz: The Easy Way of Selling Products Online

 

Easebuzz – The Easy solution to payments!

What comes to your mind when you think of “Payments”?

– Is it cash or Plastic money?

– Is it the expenditure or the earnings?

Do you think of a hassle-free experience when it comes to payments or do you consider it as a tedious task?

No matter what your thoughts are, payments will always be an integral part of your life. Right from the very beginning of time, people have found ways to make payments. Starting with the Barter system, going on to paying in livestock to crude metal coins and gold, the evolution of payments does seem to amaze one and all. From cash to plastic money, and now mobile payments, this industry seems to be adapting to the technology really quickly. The first ever documented online purchase was made in 1994 to purchase a pepperoni pizza with mushrooms and extra cheese from Pizza Hut. Following this, online payment took the world by storm, providing a smooth experience to the users.

In today’s world, cash seems to be a vanishing commodity. This era is dominated by online payment solutions like online payment gateway, link solutions and online web stores which ease the life of the people and provide them with the freedom of not having to carry the cash around and worrying about the same. Today, everything is a just a click away, thanks to online payments! The petty bickering over change is now a long foregone thing; a simple swipe of the card or entering the OTP serves the purpose.

India, being on the verge of transition to a cashless and digital economy, has seen the growth of many payment gateways over the years. These online payment gateways are now the rulers in the payment industry. With the best possible features, they also provide 24*7 support, quick and on-the-go payment options. Easebuzz is one such platform – the rising star of the payment gateways in India with over 15,000+ merchants on board.

With all the requisite security concerns in place (PCI-DSS Compliance, 128 bit SSL), Easebuzz does not require the customers to create an account to make the payment. Neither does it store any card details. For the merchants, it has a quick on-boarding process (2 minutes) with just the requirement of the KYC documents and the bank details. You will never find a simpler process for any Payment gateways in India.

Hoping to see you joining the Easebuzz family soon!