How to Retain Your Customers with an Online Payment Solution

Did you know you need to pay five times more the price to acquire a new customer than retain an existing one? Another study about customer retention states that a 5% increase in retention rate can boost profits by 25% to 95%. If you want to save costs and boost profits, it is time to build a strategy to retain customers and build a strong relationship with them. And one of the most effective ways to do this is by investing in a good payment gateway. Want to know how to boost your customer retention rate with an online payment solution? Keep reading to learn more.

1. Keep a simple registration process

Today, many online retailers make it mandatory for customers to register before making a purchase. This is where customers need to enter their name, surname, gender, PAN number, bank account number and many other details.

Because of this long process, customers might just drop the thought of making a purchase. To avoid this, keep the registration process simple. Invest in an online payment solution that supports quick onboarding.

2. Create an option to repeat orders

Don’t you like the idea of buying something at just one click? With this option, you won’t have to worry about browsing and looking for the right type, size and colour ever again. Imagine, the time your customers can save! This feature also encourages them to keep coming back to you.

3. Bid farewell to long call centre queues

An individual comes to your online store, makes a purchase and holds the phone for hours to know about the status of his order. Does your customer journey look like this? It is time to change it right away. This is because it hampers your customer satisfaction rate.

Instead of a call centre, address customer issues through email or social media accounts. For this, you can invest in a payment solution that comes with social media plugins. Thanks to this option, your team can address issues anywhere and anytime.

4. Send customised emails

The customer journey does not end when an individual makes a purchase. To encourage your customers to return to your online store, build a relationship with them. To do this, you can send out personalised emails. Whether you want to wish them a ‘happy birthday’ or enquire about their abandoned purchase, you can send emails for almost everything. Sending personalised emails shows your customers you value them.

5. Create a referral programme

Customers believe what other customers have to say. One of the studies states that customers are four times more likely to buy when referred by a friend. Hence, invest in a referral programme. One way to create an attractive referral programme is by offering an incentive to your existing customers.

For example, offer a discount to your customer when his referral makes the first purchase. This will encourage your current customers to refer your business to others and keep coming back for interesting offers.

From helping you make a simple registration process to creating a referral programme, one of the payment solutions in India can be your answer to a strong customer retention rate. If you are eager to encourage your customers to keep coming back, check out Easebuzz. This is one of the best online payment service that aims to make payment simple for businesses.

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Important Security Measures for Online Businesses

Cyber-security is indispensable due to the increasing data breaches payment gateways are facing. Taking necessary security measures is critical to protect both consumers and the business.

Data breaches not only pose security risks, but hold the potential to adversely impact your business due to loss in customer trust.

An online payment gateway is among the vital components of an e-commerce store, because of which no stone should be left unturned in the cyber-security department.

As a merchant, the responsibility to have the purchasing process under control so that risk is reduced at every step of a checkout lies on you. Data thieves’ are always one step ahead with regard to how new technologies function. This makes it imperative to strictly minimize the vulnerable points of your online payment gateway.

Even though technology is developing rapidly, keeping up with these changes to completely prevent fraud is a herculean task.  Thankfully, there are warning signs you can look for to minimize the occurrence of such activities.

Following are some ways to safeguard your business from cybercrime:

1. Monitor orders before shipping

This includes international orders as well. While this could be a time consuming process in the long run it will save you money.  Getting a signature upon delivery is another good way of checking that the order has been delivered to the right person. Pay particular attention to late night and early morning orders, as it’s the time period fraudsters often make purchases.

2. Avoid Using HTTP

Make sure the merchant login page is not in HTTP. If you use a web page that is in HTTP you make your page vulnerable to many kinds of security threats. Redirecting users to fake login pages, changing important details on the page in the middle of a transaction and submitting data are possible in HTTP. To avoid such dangers, most login pages are in HTTPS format which is very secure.

3. Using HSTS

HSTS stands for HTTP Strict Transport Security. It can be understood as a type of a header that directs a browser to HTTPS whenever a particular site is opened.

Once the user visits the site that has been preloaded with HSTS, he is unable to get access to the site using HTTP ever again in the future.

4. Using Secure Cookies

Cookies might sound harmless, but they shouldn’t be taken for their face value. Cookies must be marked as secure so that the browser can transfer cookies when the request is in HTTPS. Secure cookies will prevent the browser from transmitting data whenever the site is in HTTP. By doing so, even if a hacker has access to your cookies he will be unable to control sensitive data and make any problematic changes.

The best online payment gateways in India ensure they have strong safety measures in place to protect your business from the rising cyber-crime, so make sure you choose one that offers the highest degree of security.

Life-cycle of Digital Payments for a Card Payment Gateway

The concept of digital payments was born out of convenience and control for consumers. It is only natural for this concept to be consumer-centric as in all markets the consumer is king. Today we will take a closer look at the complex process of digital transactions in a card payment gateway that make life so easy for us. The gateway is a piece of technology through which several merchants and platforms are able to connect from the website to their customers’ mobile devices.

Verification

Once on the other side of the payment gateway, vendors ensure the transaction and consumer behind the transaction is legitimate. Vendors verify details by matching shipping and card addresses, CVV code, blacklisting for credit card default, and IP address. These checkpoints are essential to protect merchants from unnecessary and avoidable costs.

Involvement of Banks

After all the verifications are made, payment requests are routed to the customer’s issuing bank and the merchant’s acquiring bank. Funds are exchanged between these two parties. The card payment gateway sends the initial transaction request to the merchant’s acquiring bank, in response to which this bank requests a payment from the customer’s bank via the payment gateway. When communicating with the customer’s bank, payment gateways run a series of fraud prevention measures. The message of a declined transaction is relayed by the gateway to the customer through the merchant and all in a matter of microseconds.

Settlements

If things have flowed smoothly till this point, the merchant sends a ‘settlement request’ which is a way of confirming their action of charging the customer’s issuing card.

Bill Splitting

Some payment gateways even have an option to divide funds between sellers and facilitating platforms and maintain individual ledgers to do so.

All digital payments through payment gateways follow this cycle. A card payment gateway that stands apart is one that is reliable, secure, scalable, and offer tech-support. Easebuzz is one such platform that enables quick and easy payments end-to-end for upcoming businesses across India.

Top Payment Trends in the Digital Landscape

India has experienced some amazing shifts in the digitization of payments over the last two years. Demonetization brought about a strong impetus for consumers to switch to cashless methods of payment. There has been an increase in adoption of digital instruments which have been aided by a rise in merchant outlets, and proliferation of UPI which has simplified money transfer to banks. Merchants accepting card payments have increased by twice as many coming to about 3 million merchants with the number of UPI transactions rising up to 250 million in June 2018.

What’s interesting is that a major portion of the activity in digital payments has been led by non-banks. E-wallets and payment gateways in India have gained significant prominence. Digital payments are expected to evolve rapidly in the next few years to overtake cash spending by 2020. 

Below are the top 5 trends that will drive this change:

  1. UPI

The technology underlying UPI enables instant payments from one bank account to another and is path-breaking. Users are often inconvenienced when they have to log into websites or apps VPAs. Third party providers who offer payment apps on top of UPI using open APIs make this process convenient and almost invisible. This enables many consumers to access UPI and use it for peer-to-peer payments.

  1. QR code

With the use of the QR code technology for digital payments at merchant outlets, the need for expensive EDC (electronic data capture) machines or NFC (near-field communication) devices is eliminated. This improves the economics of merchant acquiring. A rise in merchants accepting non-cash payments is expected owing to this advantage. Mobile phones will be the device of choice for payments using QR codes. Traditional acquiring models will get disrupted, and new-age acquirers will offer value added services to merchants in order to make acquiring business economically viable.

  1. Zero transaction fees

Government incentives and competitive forces are driving the economics of payment transactions to a decline. The RBI (Reserve bank of India) has capped merchant discount rates for debit card transactions at 0.4%. Most fintech firms are giving their payments services for free. This downward trend is expected to continue and will lead to payments being offered for free with players looking to monetize data through sale of other financial and non-financial products.

  1. Cybersecurity

With greater focus being placed on customer acquisition and driving adoption of digital payments, risk management and fraud control haven’t been as stringent as they should be. Cyber-attacks have been reported to have caused alarming financial damages of more than $500,000 to Indian companies in the last 12 months alone.

It is imperative for digital payments players to embrace new technologies like bio metric authentication, AI, ML and pattern matching for real-time fraud prevention for digital payment transactions.

  1. Payments space

A large number of new players have ventured to join the space of payment gateways in India in the last couple years. Some of them offer niche solutions. From the perspective of consumers ubiquity is important, as they look for instruments that can be used for both purposes online and offline.

This space is expected to witness consolidation with a few large players dominating the market in the coming years.

Signs That You Need a New Payment Gateway

If you have any kind of online business, the payment provider you choose is one of your most important partners. It is an indispensable interface between you, your customers, and your bank and allows safe, convenient, and timely transactions between you and your customers.

Seeing the significance of your payment gateway partner keeping its performance in check is necessary. Keep a keen eye to check for any of the following signs that reflect whether your payment provider is benefiting or costing your business:

Sign #1: Not enough payment options
Customers like to have more than one payment option. With the level of distrust around online transactions still not vanquished, more payment options help instill trust in customers towards your offering. Credit cards, debit cards, and direct bank transfers are major payment methods in the market that customers expect from you if not more.

A good payment gateway should not only offer all three payment methods, it should also be easy to use for you as the merchant. Steer clear from gateways that require you to create or log in to more than one account, or download multiple reports. Concise, comprehensible, easy to access information about every transaction through your gateway should be stored in one central location, from where it can be downloaded and interpreted easily.

Sign #2: Customers need to register twice through your payment gateway

Greater the number of hoops your customer has to jump through to complete a purchase, the more likely they are to leave halfway. If your website requires your customers to register before they can start shopping, they might grumble a little but most of them will stick with you. Asking them to register a second time before they actually make the payment can be problematic. You want to choose a payment gateway that makes the entire purchase process easier, not more complex.

Sign #3: Expensive or weak fraud protection
A number of specialist fraud protection services exist but they are quite expensive and time-consuming to run. You want to partner with a
payment gateway that offers affordable and easy to use fraud protection. This isn’t something you can risk ignoring as its one of the most important measures you can take to protect yourself against fraud. Ensure your gateway safeguards you from credit card fraud.

Ultimately it comes down to customer focus: As an online retailer, you want the effort you put into making your site experience a memorable, one that pays off.  If that effort is undermined because of your key partners it’s time to make some important changes. If you’re in search of a new partner, visit Easebuzz at <link>, one of the best options for a payment gateway India has.

 

Role of Payment Gateways in the Growth of SMEs

For the longest time small businesses have looked at e-commerce giants such as Amazon, E-bay, and Flipkart with envy. However the tide appears to be turning in the favor of the little guys.

Online payment gateways are encouraging and educating SMEs to establish a strong presence in the e-commerce market with the help of online payment systems.

Taking their businesses online will facilitate a greater occurrence of innovations for SMEs. For this steps are to be taken, to make business owners comfortable with using apps and other high-end technology.

The SMEs who have jumped on the payment gateway wagon have reported a 10% increase in the number of clients, increased visibility, and greater networks which resulted in a higher number of leads.

Easebuzz, a high-ranked payment gateway in India is one such entity that handles end to end payment flow for growing businesses across the country. Their services include creating multiple stores according to the businesses’ requirements, payment link solutions, and a single platform for handling complex processes from one place.

With Easebuzz, business owners have the option to create products like events tickets, physical items, digital items or subscription based services with a free integrated payment gateway.

Business owners also have the option to connect and share links of their webstore with their customers using any social media channel. This is one payment gateway in India that makes the process of collecting payments faster and smarter.

Customers are updated about order statuses through an automated order tracking system, the marketing tool by Easebuzz can be utilized to send mass e-mails and SMSes to a large audience, your webstore will be available on multiple platforms with optimized performance so that your business has high accessibility.

Furthermore, Easebuzz also allows business owners to use real-time reports and analytics derived from their dashboard to make faster and more informed business decisions.

For SMEs who are looking for a payment gateway in India to help them get their business online and make a strong footing in the world of e-commerce, this is probably your best choice; no one else makes it as easy as Easebuzz does.

Why Do I Need an Online Payment Gateway for My Online Business?

Adoption of digital payment methods chosen over cash or other modes of transactions is on the rise.

Digital finance and payment methods are powerful tools of improving sales and business for e-commerce merchants.

Unfortunately a lot of merchants are unaware of such advantages and only 40% of merchants are aware and benefiting from this facility.

This article breaks down the significance, uses, and suitability of an online payment gateway for potential or existing online retailers. Read further to learn how payment gateways work and how you can choose the right payment gateway for your business.

What is a payment gateway?

An online payment gateway authorizes transactions for e-businesses, online retailers, or traditional brick and mortar stores. It is used to transfer information between a payment portal and an acquiring bank. Payment gateways encode private information such as credit card details, to keep the information transfer between a customer and merchant secure.

How do payment gateways work?

A payment gateway first pulls information from a credit card transaction, encrypts this information, directs this information to the credit card processor, where the transaction is finally approved or declined. This is a seamless process between you and your customer via your shopping cart and a secure connection.

Why should I use a payment gateway?

Payment gateways are vital for keeping online transactions secure. They can be integrated with most websites and shopping carts online, to streamline online credit card processing. A shopping cart is usually used before the payment gateway. This allows customers to choose items they want to purchase and at the checkout, the shopping cart totals the items, adds tax and shipping and collects customer’s shipping and billing information.

How do I choose the best payment gateway?

Here is a checklist to finding the best payment gateway for your e-business:

  1. Budget of payment gateway

  2. Time of accepting payments

  3. Time of receiving revenue from sales

  4. Security of the gateway

  5. Cards accepted

  6. Compatibility with existing integrations

We hope this article was helpful in answering some doubts you may have had around using an online payment gateway.

Advantages Of Using Payment Gateways In India

Payment gateways authorize payments for retailers in several categories of business. Payment gateways safeguard sensitive information such as credit card details, entered into an e-commerce website and are passed between the customer and merchant and from the merchant to the payment processor by using encryption.

Initially merchant accounts providers and payment gateways operated separately, but with increasing adoption of e-commerce by businesses of all kinds, many processors have started offering an all-in-one solution for merchant processing and gateway services.

Payment gateways offer several benefits for merchants that include the following:

  • Secure transactions:

Payment gateways use industry-standard encryption and effectively protect sensitive information, safeguarding both merchants and customers against fraud.

  • Larger customer base:

Payment gateways make it possible for customers all over the world to access your business from your online store which in turn works towards expanding and increasing your customer base.

  • Bundled with shopping cart:

Gateways club shopping cart software with their own programs. This software makes it possible for customers to choose products with a simple, easy click of the mouse, add them to his/her shopping cart, and complete their purchase at the checkout stage. The shopping cart calculates the cost of the items, sales tax, and shipping charges without you or an employee being present to carry out the sale.

  • Faster transactions:

Using a payment gateway is much faster than manual processing which allows customers to make faster purchases without the inconvenience of waiting in long, rushed lines.

  • Convenience:

Payment gateways allow you to keep your e-business open 24/7. Your customers can shop at any time of the day, from the comfort of their devices, at the comfort of their homes.

  • Customization and user experience:

Payment gateways can be customized to suit the look and feel of a website. Customers need not be directed to an external website to make payments, which helps create a seamless experience for the user and enhances their user experience.

Choosing the right payment gateway for your business helps increase transparency, security, and other features that will make your business flourish.

Expectations from the payment gateways partners

The online payment gateway has now become mainstream for most of the businesses – from chat support, surveys, movie tickets to food catering, e-commerce and many more. According to the report by Google and Boston Consulting Group, the digital payments industry in India is projected to reach $500 Bn by 2020, contributing 15% to India’s GDP.

The main objective of any payment gateway is to authenticate the customer’s credit card, debit card, net-banking details and wallet details securely, and enable the transfer of the funds to pay to the other party online.

This process involves four key steps – collection of the purchased item, authentication of the bank account, an authorization that the payment has been approved, and settlement and validation of the transaction amount in your bank account. Any incorrect process or manual error can create chaos for the buyer as well as for seller.

Online payment gateway should ensure simplicity, security, reliability, availability, and dependability. Merchants need a single solution that enables them to extend reach, allow seamless and timely transaction ensuring safety and security, and the one that build trust. Additionally, the merchant is also concerned about the speed of the transactions during sale or peak hours.

The key barriers to the adoption of payment gateways include the complexity of use, safety and security concerns, fraud or hidden charges involved in the payments process, among others.

The research from Google and BCG also shows that 1 out of 2 non-users haven’t used digital payments because they found the product too complicated to understand and 61% of non-user merchants find it complex to use.

The payment gateway providers need to ensure the ease of use, security and speed are the main features provided to delight the users. Other feature that drives adoption is ease of reaching the customer care for help or support. Customers should not be kept waiting for 24 or 48 hours to get a response to their query.

In Indian market the regulations and laws around payment gateway are still shaping up. It is important for payment gateway India providers to build simplified payments solutions with inevitable features for both buyers as well as purchasers.

The final goal of merchants is to find a cool gateway that backs their business model, product or service by letting them create any payment scenario they want to in the most simple and friendly way. Payment gateway provider in India like EaseBuzz, exceeds customer’s expectations by providing high standards of convenience and security.

How to choose an online payment gateway –questions you should ask

Choosing the right online payment gateway for your business is like choosing a partner for life. It crucial, and it gets difficult to select the one that matches your criteria.

Whether you are selecting a new online payment gateway provider or looking to replace your existing one, there are many questions that you would want to ask for an efficient, flexible product that fits your budget. Let’s look at what are the major concerns that you should raise when finalizing on an online payment gateway.

How easy is the onboarding process? 

Making business go fast is the aim of all entrepreneurs. The valuable time of an entrepreneur should be focused on their products or services, rather than staying busy in the gateway setting up process. For instance, Easebuzz, a payment gateway, provides complete online KYC process where the business can get started with handy PAN card and bank details. Find out a partner that provides quick onboarding.

Are there any value added features other than regular payment options?

Besides ensuring smooth transactions, payment gateways should provide other value-added services. From attracting customers to managing reports, event tracking, email and SMS marketing, referral schemes, quick pay options even without a website – there are numerous services that your provider can offer you and make your online operations easier.

How secure is the payment gateway?

Today, online businesses who accept digital payments face the risk of frauds, which can hurt the business badly. It’s important to go with a payment provider that offers secure transactions. This means it should at least conform to the PCI Data Security Standard (DSS) and has an end-to-end SSL encryption for all transactions.

How good is their customer support?

You’re dealing with monetary transactions and daily setting of funds, and so your solution provider should be accessible 24/7. You definitely need to know where to ask for support, and that you should not be waiting 24 or 48 hours to get their reply. Good payment gateways like Easebuzz will assign you an account manager that will be there for you when you need him.

Is the pricing transparent?  

Ask the provider to list down all the costs you might come across whilst using their service to avoid horrid surprises of paying double the actual price.

Your choice of online payment gateways in India can impact the overall experience that you promise your customers on the website, so think through consciously before choosing one.